Master in Marketing and Communication
Onsite
$ 8000.00
MASTER IN MARKETING AND COMMUNICATION
3 Semesters
03/2020 al 09/2021
RPC-SO-N ° 680-2019
1
At the end of the program, participants achieve a general idea of all the communication actors that affect marketing, through three central axes in the development of marketing and commercial communication: (i) communication and marketing strategy; (ii) market research and digital analysis; and (iii) consumer behavior and sales.
Explain and interpret scientific knowledge in the field of Early Development and Early Childhood Education to base their professional performance. Detect, evaluate and determine the development profile of children from 0 to 5 years from a comprehensive, inclusive and ethical approach. Design, apply and evaluate early childhood development and care models and programs relevant to the context and life history of the population. Understand in depth the particularities of the development of children with disabilities and / or educational needs in early stages for the design of educational and prevention proposals. Form interdisciplinary teams to generate models and / or processes of early care aimed at children from 0 to 5 years old in the socio-educational field. Build professional ethical knowledge in the field of early development and early childhood education through research processes and connection with reality.
| MODULE |
|---|
| STRATEGIC MARKETING PLANNING |
| STRATEGIES TO DEFINE AND CREATE VALUE: CONSUMER BEHAVIOR, SEGMENTATION, POSITIONING, RELATIONAL MARKETING. |
| STRATEGIES TO CREATE AND EXECUTE VALUE BASED ON PRODUCT AND / OR SERVICE, AND BRAND. |
| STRATEGY TO EXECUTE VALUE FOR THE DETERMINATION OF THE PRICE, DISTRIBUTION AND POINT OF PHYSICAL AND / OR VIRTUAL SALES. |
| COMMERCIAL RESEARCH, THE SIM, AND WRITING THE MARKET RESEARCH REPORT |
| QUANTITATIVE AND QUALITATIVE RESEARCH |
| DATA ANALYSIS: UNIVARIATED, BIVARIATED ANALYSIS, SEGMENTATION AND POSITIONING. |
| APPLICATIONS, DEFENSE AND LAST TRENDS OF COMMERCIAL RESEARCH. |
| GRADE WORK DESIGN |
| E-COMMERCE AND DIGITAL ANALYSIS |
| DATA AND BIG DATA AND PREDICTION INSTRUMENTS |
| INTEGRATED MARKETING COMMUNICATION AND OFF AND ONLINE CREATIVITY APPLICATIONS |
| SALES PROMOTION AND PARTICIPATION IN FAIRS |
| CORPORATE IMAGE, SPONSORSHIP AND PUBLIC RELATIONS |
| DIRECT MARKETING, DIGITAL COMMUNICATION, MARKETING IN SEARCH AND SOCIAL NETWORKS |
| MEDIA PLANNING AND DISSEMINATION |
| THE FORCE OF SALES: FUNCTIONS AND CONTRIBUTIONS (EXCELLENCE IN THE FORCE OF SALES). THE INTERNATIONAL CUSTOMER AND OTHER DIMENSIONS OF THE SALE. |
| DEGREE WORK |
| Teacher | Contact |
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