Master in Marketing with Mention in E-Commerce and Digital Marketing - Version 1

Master in Marketing with Mention in E-Commerce and Digital Marketing
NAME

Master in Marketing with Mention in E-Commerce and Digital Marketing

MODALITY

hybrid

ADDED VALUE OF

$ 6500.00

TITLE TO BE OBTAINED

Master in Marketing with mention in E-commerce and Digital Marketing

DURATION

2 Semesters

START AND TERMINATION

11/2022 al 11/2023

RESOLUTION

RPC-SO-32-No.504-2022

PROGRAM VERSION

1

PHONE NUMBERS

4091000 - Ext. 735 - 731

Home

The master's degree in Marketing with Mention in E-Commerce and Digital Marketing has a hybrid modality, 85% of the modules (12 modules) will be face-to-face and 15% will be virtual (2 modules).

In a world where more and more activities are centered online, developing an effective digital marketing plan is a must for every organization.

The advantage of finish in one year and being able to create work networks with colleagues from different areas enriches business and well-being options.

Foreign and national teachers with extensive experience in the practical part and in the academy. The thesis is worked on in an assisted degree system in such a way that as soon as you finish the last module you are also graduating, that is to say in one year you finish your master's degree including your thesis.

Consult about payment facilities. 

Forms of payment and financing of the master's degree

PROGRAM COORDINATOR

Marcelo Calle, Ph.D.

Phone: 4091000 Ext. 735 – 731 – 172

maestria.marketing@uazuay.edu.ec

CLASS SCHEDULE

Monday to Friday from 6 pm to 10 pm. Saturdays from 8 a.m. to 1 p.m. One week a month.

If the teacher is international, the schedule can be adjusted based on the teacher's requirement and the time difference between countries.

Graduate profile

The Graduates of the Master in Marketing: Mention in E-commerce and Digital Marketing are professionals who master marketing strategies, focus on understanding current consumer behavior, use KPI (Key Performance Indicator) performance indicators to make decisions, design Successful comprehensive E-commerce projects, reinforce the brand through SEO (Search Engine Optimization), PPC (Pay Per Click), SEM (Search Engine Marketing) systems and manage efficient tactics as Social Media Manager.  

MODULE
GENERAL AND APPLIED STATISTICS
STRATEGIC MARKETING PLANNING
MARKET RESEARCH, SEGMENTATION AND DATA ANALYSIS
DIGITAL MARKETING STRATEGY
MARKETING METRICS
NEUROMARKETING AND CONSUMER BEHAVIOR
RELATIONAL MARKETING AND SOCIAL MARKETING
DIGITAL COMMUNICATIONS STRATEGY
DEGREE WORK
MARKETING AUTOMATION, AI AND BIG DATA
MOBILE AND WEB MARKETING: SEO AND ASO
STRATEGIES TO CREATE VALUE AND BRANDS
DIGITAL ANALYSIS: SOCIAL MEDIA, WEB, MOBILE, TV, E-COMMERCE AND SEM
INTERNET AND OMNICHANNEL BUSINESS STRATEGIES
Entry requirements

A third-level degree registered in SENESCYT is required in the area of ​​marketing, sales, administration, design and communication of local or national companies that seek to strengthen their skills in applying the latest trends in digital marketing and making use of its tools to outperform the competition. Also focused on entrepreneurs looking to position their businesses in an optimal and accelerated way using E-Commerce.

  • In the case of a third-level degree obtained abroad, it must be duly apostilled or legalized by consular means in accordance with Art.22 of the RRA.
  • Comply with the online registration process by attaching the supporting documentation of the resume and detailed requirements.
  • Approve the defined admission process.
Admission process

Applicants must pre-register on the website of the postgraduate department (https://www.uazuay.edu.ec/admisiones/posgrados/), they must load:

  • Passport size photo
  • Title of third degree level,
  • Updated CV

The registration fee (50 USD) must be paid through the payment button with any credit card, or at the university treasury, or by deposit or bank transfer to the following accounts:

Pichincha Bank
Current account No. 3186821004
RUC: 0190131777001
Address: Av. 24 de mayo 777 and Hernán Malo
Tel: +4091000 XNUMX XNUMX XNUMX XNUMX

Bank of Austro
Current account No. 79510
RUC: 0190131777001
Address: Av. 24 de mayo 777 and Hernán Malo
Tel: +4091000 XNUMX XNUMX XNUMX XNUMX

Once the payment has been made, a copy of the receipts must be sent to transfers@uazuay.edu.ec for registration in the system.

Timeline:

registration: Until October 23, 2022

Admission processes: Until October 30, 2022

Registration and payment: Until November 14, 2022

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