Master in Advertising - Version 1
NAME
Master in Advertising
MODALITY
hybrid
PROPOSITION
$ 6500.00
GRADUATION MODALITY
Thesis
TITLE TO BE OBTAINED
Master in Advertising with mention in Digital Advertising
DURATION
2 Semesters
REGISTRATION
$ 500.00
START AND TERMINATION
04/2024 al 04/2025
RESOLUTION
RPC-SO-27-No.457-2023
PROGRAM VERSION
1
PHONE NUMBERS
4091000 - Ext. 735 - 731
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The master's degree in Advertising with a mention in Digital Advertising, seeks to train comprehensive professionals with high social responsibility who are capable of researching, designing, guiding, implementing and evaluating advertising processes in local, national and international environments of companies, organizations and institutions and in the sectors public and private.
The knowledge taught in this program at both a theoretical, strategic and creative level integrates knowledge from various areas such as advertising, research, communication, marketing and design, allowing graduates to contribute effectively to the solution of problems. different communication problems that arise within the commercial, market, and social spheres.
PROGRAM COORDINATOR
Toa Tripaldi Proaño
Tel: 099 7283 213
CLASS SCHEDULE
In-person modules/theoretical-practical laboratories:
Monday to Friday from 18:00 to 22:00 and Saturdays from 08:00 to 12:00
Online Modules/Theoretical Foundation:
Monday to Friday from 18:00 p.m. to 21:00 p.m.
* Schedules may be modified for reasons of force majeure
Graduate profile
- Know the theoretical foundations of advertising for its proper application in various areas, as well as the various elements that compose them.
- Know the specificities of Digital Advertising to be able to generate advertising programs in accordance with current communication trends.
- Apply different research methods and analysis of market data, as well as interpret and evaluate the results obtained, to have basic information to establish this type of programs.
- Obtain the necessary skills to establish advertising strategies according to different audiences.
- Have the necessary capacity to generate advertising briefs, creative texts, advertising supports, media plans, budgets, timing and impact and efficiency measurement systems.
- Know the fundamentals of visual communication, art direction and audiovisual production.
- Apply appropriate research methodologies to prepare the degree work.
| MODULE | CONTENT |
|---|---|
| LABORATORY 1 PHASE OF PROBLEMIZATION, RESEARCH PLAN AND IMPLEMENTATION OF THE DIAGNOSTIC PHASE | * Development of the research plan. * Research execution. * Analysis of data. * Work baseline. |
| LABORATORY 2 PHASE OF ADVERTISING STRATEGIC PLANNING: BRIEFFING. PUBLIC AND COMMUNITY MANAGEMENT | * Strategic advertising planning phase. *Briefing. * Public and community management. |
| LABORATORY 3 CREATIVE PHASE, FROM BRIEF TO GREAT IDEA: CREATIVE METHODS | * From the brief to the big idea * Creative methods. |
| VISUAL COMUNICATION | * Principles of visual communication. * Resources and visual elements. * Compositional systems. |
| ADVERTISING THEORY | * Concept and foundations of advertising. * Advertising and other elements of the marketing mix. * The advertising system (process, typologies, system, elements, etc.). * New formats. * Trends in advertising. |
| RESEARCH FOR ADVERTISING: INV. PROBLEM, THE TESTING IN ADVERTISING. POST CAMPAIGN CONTROL | * Problematic research and diagnosis of markets and audiences. * Testing in advertising. * Post campaign control. |
| LABORATORY 4 PHASE OF MEDIA PLANNING, BUDGETS AND TIMMING | * Media planning phase. * Budgets and timing. |
| LABORATORY 5 PHASE OF DEVELOPMENT AND PRODUCTION OF SUPPORTS, ADVERTISING TEXTS | * Production of advertising texts and images. * Development and production of campaign supports. * Application of tests. |
| LABORATORY 6 PHASE OF PROCUREMENT AND CONTROL OF PAUTAJE | * Media hiring. * Schedule control. |
| LABORATORY 7 TITLE WORKSHOP: PRESENTATION OF ADVERTISING PROJECTS CAMPAIGN MANUAL | * Preparation of a campaign manual (final degree document). * Presentation of advertising projects. |
| TRENDS AND NEW FORMATS IN ADVERTISING | * Traditional media and formats (ATL). * Alternative media and formats (BTL). * Digital media and formats. * Trends in media and advertising formats. |
| ADVERTISING GRAPHIC DESIGN, AUDIOVISUAL PRODUCTION AND ADVERTISING PHOTOGRAPHY | * Advertising graphic design. * Audiovisual production. * Advertising photography. |
| SOCIAL CAMPAIGNS AND ADVERTISING | * Social campaigns. * Propaganda campaigns. * Similarities and differences with commercial advertising campaigns. |
| ETHICS AND LEGISLATION | * Ethical perspectives of advertising. * Self-regulation and self-control. * Advertising legislation in Ecuador and the world. |
Entry requirements
Review the attached brochure.
Admission process
Applicants must register on the website of the Postgraduate Department www.uazuay.edu.ec/admisiones/postgrados, they must upload: passport size photo, third level degree title, identity card and updated CV.
Registration must be paid (50 USD) through the payment button with any credit card, or in the university treasury, or by deposit to the following accounts:
Pichincha Bank:
Current account No. 3186821004 - RUC: 0190131777001
Guayaquil Bank:
Current account No. 6447600 - RUC: 0190131777001
Produbanco:
Current account No. 02070000472 - RUC: 0190131777001
In the case of deposit, once payment has been made, a copy of the receipt must be sent to transfers@uazuay.edu.ec and posgrados@uazuay.edu.ec, indicating your personal data (ID number, full name, address and telephone number) and the program to which you are applying, for registration in the system.
SCHEDULE
REGISTRATION: Until February 29, 2024
START OF CLASSES: March 2024
Featured teachers
Contacts
| Teacher | Contact |
|---|---|
| Alvarracin Espinoza Cristian Fernando | calvarracin@uazuay.edu.ec |
| Bohorquez Velasquez Jorge Washington | jorge.bohorquez@udla.edu.ec |
| Pastor Herrera Luis Patricio | luis.pastor@advance.ec |
| Romero Muñoz Gem | gemromero@hotmail.com |
| Serrano Lamb Julia Catalina | catasaki@gmail.com |