Masters of Business Administration - Version 3
NAME
Masters of Business Administration
MODALITY
hybrid
PROPOSITION
$ 6500.00
GRADUATION MODALITY
Thesis
TITLE TO BE OBTAINED
Master of Business Administration
DURATION
2 Semesters
REGISTRATION
$ 500.00
START AND TERMINATION
04/2024 al 04/2025
RESOLUTION
RPC-SO-11-No.175-2022
PROGRAM VERSION
3
PHONE NUMBERS
4091000 - Ext. 735 - 731
Home
In an environment of high change, characterized by the impact of the global economy and an increasingly preponderant role of technologies and collaborative processes, the success of organizations demands that their executives lead with clear leadership, results, and innovative.
With this perspective, the Master's Program in Business Administration is aimed at professionals from all areas of knowledge, who perform or intend to perform administrative activities at a strategic level in organizations.
The purpose is to enhance the capabilities required for effective strategic leadership that enables the development and implementation of innovative solutions that guide business transformation.
PROGRAM COORDINATOR
Marcelo Calle
Graduate profile
As learning outcomes and professional skills necessary for future professional performance, the teacher is expected to develop the following skills:
- Explain and interpret practical theoretical knowledge in the field of Business Administration, Marketing, Economics and Finance, Information Management, and Innovation Management, to successfully fulfill their professional practice and personal development.
- Design, formulate and develop business strategies that allow: building strategic plans in each of the functional areas of the company; generate and capture value for the company; maximize profitability levels according to the sector in which it competes.
- Constantly research and evaluate the market, applying quantitative and qualitative techniques in accordance with its volatility and fragmentation, its dynamism and its increasing digitization.
- Fully internalize the creation of comprehensive company / business models or concepts that seek differentiation and positioning, with a positive perception in the management of different strategic resources, adapting these models to the particular reality of each economic sector, and maintaining a deep respect and consideration for target market clients and their socio-cultural needs.
- Build and consolidate knowledge and ethical practice in the professional and business sphere, reconciling the interests of the company with the interests of society.
| MODULE | CONTENT |
|---|---|
| STATISTICS | * Fundamental concepts. * Descriptive statistics. * Frequency distributions. * Graphical representations and description of the data. * Measures of central tendency. * Measures of dispersion. * Relative dispersion measures. * Data distribution. * Normal distribution. * Correlation analysis. * Inferential Statistics. * Sampling methods and distributions. * Hypothesis testing. * Index numbers. * Time series and Prediction. |
| BUSINESS STRATEGIC MANAGEMENT | Topic 1 Introduction to Corporate Strategy 1. Competitive strategy:
* Generic strategies. * Competitive position: strategic movements; time and scope of operations. 2. Corporate strategy: * Diversification and multi-business companies. * Fusions and acquisitions. * Strategic thinking and direction. Topic 2 Analysis of the Environment 1. Identification of the organizational environment. 2. Complexity and dynamism factors. 3. Effect of the environment on competition. 4. Prospective analysis methods and techniques. Topic 3 Internal Analysis 1. Resources and Competences. 2. Identification of resources and analysis of competencies. 3. Strategic capacity of the organization. Topic 4 Directionality 1. Strategic organizational vision. 2. Identification of external stakeholders. 3. Mission. 4. Organizational governance. 5. Formulation and prioritization of strategic objectives. 6. Directionality as a guide to corporate culture. Topic 5 Strategic Orientation 1. Delimitation of the strategy. 2. Generic strategies. 3. Directions of the Ansoff model. 4. Diversification. 5. Criteria for selecting strategies. 6. Strategy selection process. Topic 6 Impact of strategic change 1. Types of strategic change. Impact on organizational structures. 2. Adaptation of the organization. 3. Reassignment and development processes. 4. Control of change. 5. New trends in strategic management. |
| LEADERSHIP AND MANAGEMENT OF HUMAN TALENT | Topic 1 The current context of Human Talent (HR) management 1. HR Management Concept. 2. Strategic objectives of TH Management. 3. The challenge of HT administration. Topic 2 Fundamental processes in human talent management 1. Planning:
* Determination of the strategic value of TH for the organization. * Design, description and analysis of charges. * New roles and functions required for virtuality, collaborative work and knowledge network management. * Planning of the evaluation of human performance in the digital context. 2. Provision: * Recruitment. * Selection. * Flexibility in contracts and working hours. 3. Development: * Training and personal development. * Race management. Topic 1 The current context of Human Talent (HR) management 1. HR Management Concept. 2. Strategic objectives of TH Management. 3. The challenge of HT administration. Topic 2 Fundamental processes in human talent management 1. Planning: * Determination of the strategic value of TH for the organization. * Design, description and analysis of charges. * New roles and functions required for virtuality, collaborative work and knowledge network management. * Planning of the evaluation of human performance in the digital context. 2. Provision: * Recruitment. * Selection. * Flexibility in contracts and working hours. 3. Development: * Training and personal development. * Race management. * Retention vs. job separation. * Organizational Development linked to innovation. 4. HR Maintenance: * Diagnosis, prevention and mitigation of occupational psychosocial risks: stress, mobbing, bournout. * Healthy face-to-face and virtual work spaces. Topic 3 Perspectives of Human Talent management 1. Culture and change processes. 2. Interests, conflicts and power. 3. New challenges in the management of human talent. Topic 4 Introduction to Leadership in organizations 1. Leadership of face-to-face and virtual work teams. 2. Promotion of personal development in organizations through leadership. 3. Leadership in the development of talent, creativity and organizational change. 4. Leadership and decision making under conditions of uncertainty. |
| BUSINESS PLAN AND MARKET RESEARCH | Topic 1. Business Plan 1. Elements of the Business Plan. 2. Process of construction of the Business Plan, using CANVAS. 3. Analysis of directionality (Mission, Vision, Values, Strategic Objectives, CANVAS Business Model). 4. Economic-Financial Plan. Treasury Plan (flows into and out of the project). 5. Viability of the project:
* Technical viability. * Commercial viability. * Financial viability. 6. Project selection criteria. Topic 2. Market Research 1. Contextualization of the course in relation to the market research process in an international environment. 2. Problem and objectives of the investigation: * Design of the research plan. * Search and obtain information. * Analysis and interpretation of results. |
| ETHICS AND SOCIAL RESPONSIBILITY | Topic 1. Introduction to Ethics and Organizational Social Responsibility (RSO) 1. What is the organization. 2. Ethics and Organizational Social Responsibility. 3. Scope of Ethics in the administration. Unit 2. Environment and concepts of the RSO 1. The Anthropocene. 2. The XXI century and its dilemmas. 3. Millennium Goals. 4. The 4.0 Revolution. CSR case: India Topic 3. Theoretical scope of RSO 1. RSO, RSE and RSC. 2. Carroll's pyramid. 3. ISO 26000. 4. Global Compact on CSR. Topic 4. Cases Relevant cases of RSO in Latin America and the world. |
| DIGITAL MARKETING AND BIG DATA | Topic 1. International Digital Marketing 1. Fundamental elements:
* Benefits and commitments with digital marketing. * The process of creating strategies and programs. * Construction of the client's profile. * Design of the 360 strategy. * Research and competitive benchmarking. 2. Advertising campaigns: * Definition of objectives. * Campaigns through paid ads: Search Engine Marketing (SEM). * Search engine optimization: Search Engine Optimization (SEO) * Marketing in social networks. * Marketing by e-mail. * Mobile and web marketing 3.0. 3. Measurement, analysis and optimization of campaigns Topic 2. Big Data: 1. Expected impact: Big Data support in aspects of differentiation, value, knowledge, and innovation. 2. Objective and scope of the Big Data model. 3. Data sources. 4. Preparation of the data. 5. Calculation of metrics and indicators. 6. Information display. 7. Data mining methods. |
| INVESTIGATION METHODOLOGY | 1. Definitions of quantitative approach in research: problem statement, hypothesis, methodology, data analysis. 2. Definitions of qualitative approach in research: problem statement, research questions, methodology, data analysis. 3. Computer techniques and tools for document editing. Techniques and tools for the search and review of literature and construction of the state of the art. |
| STRATEGIC MARKETING | 1. Introduction to Marketing strategy. 2. Competitive environment to design the marketing plan. 3. Business unbundling. 4. Strategic segmentation. 5. Definition of the target market. 6. Strategic positioning. 7. Management of the portfolio of products and services. 8. Price Strategy. 9. Distribution channel. 10. Communication strategy (Media plan). |
| MANAGEMENT ACCOUNTING | 1. Information for decision making. 2. Analysis of basic financial statements:
* Analysis of the cash flow statement. * Strategic accounting interpretation applied to companies seeking growth. 3. Long-term Financial Management: * The capital budget. * The cost of long-term debt. * Leverage and capital structure. 4. Short-term Financial Management: * Work capital Management. * Cash cycle. |
| FINANCIAL MANAGEMENT | 1. Indicators to measure the economic goodness of an investment project. 2. Net present value and internal rate of return. 3. Cost benefit ratio. 4. Ordering of mutually exclusive alternatives. 5. Profitability of the project itself and profitability of the own resources contributed to the project. 6. Importance of financial leverage. |
| BUSINESS INNOVATION MANAGEMENT | 1. Fundamentals of innovation. 2. Types of innovation and sources of innovation. 3. Difference between R + D + i. Design as a vehicle for innovation. 4. Application of a simulator to innovation ideas that seek sustainability. 5. Competitive advantage and industrial organization. 6. Analysis of a sector in continuous innovation and its challenges (Automotive). 7. Moonshot Thinking and disruption. 8. Transformation of disruption into opportunity for the management of innovative projects. |
| DIRECTORATE OF OPERATIONS | 1. Introduction to operations management. 2. Operations and productivity, operations strategy in a global environment. 3. Project management and forecasts. 4. Design of Operations: Supply chain, Statistical control of the process, Administration of capacity and restrictions. 5. Strategies for location, distribution, design and measurement of work. 6. Operations Management: Supply Chain Management, Aggregate Planning and Sales / Operations Plan, MRP and ERP Materials Planning. 7. Short-term scheduling, just-in-time and lean operations. |
| DEGREE WORK | According to the type of degree work selected: complex exam or integrative project. |
Entry requirements
The applicant must be a professional in any area of knowledge, who is performing administrative functions in the public or private sector, or graduates who wish to continue their studies and specialize in the area of business administration.
Have high motivation to face new academic and business challenges, possess leadership traits, with an entrepreneurial spirit and/or are seeking to find business solutions through business diversification and innovation. The applicant will seek to expand their strategic vision of technology and information management, guiding them to improve managerial decision making.
Admission process
Applicants must register on the website of the Postgraduate Department www.uazuay.edu.ec/admisiones/postgrados, they must upload: passport size photo, third level degree title, identity card and updated CV.
Registration (50 USD) must be paid through the payment button with any credit card, or at the university treasury, or by deposit or bank transfer to the following accounts:
Pichincha Bank: Cta. Current No. 3186821004 - RUC: 0190131777001 - Address: Av. 24 de mayo 777 and Hernán Malo - Phone: 4091000
Banco del Austro: Cta. Corriente No. 79510 - RUC: 0190131777001 - Dir: Av. 24 de mayo 777 and Hernán Malo - Tlf: 4091000
In case of deposit or bank transfer, once payment has been made, a copy of the receipt must be sent to transfers@uazuay.edu.ec, indicating your personal data (ID number, full name, address and telephone number) and the program to which you are applying, for registration in the system.
SCHEDULE
REGISTRATION: Until January 31, 2024
ADMISSION PROCESS: From February 01 to 07, 2024
REGISTRATIONS: From February 08 to 28, 2024
START OF CLASSES: March 2024
Featured teachers
Contacts
| Teacher | Contact |
|---|---|
| Abbot Merchan Guido Andres | aabad@uazuay.edu.ec |
| Aviles Gonzalez Jonnatan Fernando | jonnatan.aviles@gmail.com |
| Ayala Juan Carlos | ayalajc@hotmail.com |
| Bruno Juan Manuel | jmbruno.mkt@gmail.com |
| Jaime Marcelo Street | marcelocalle9@gmail.com |
| Cardona Magne Emilio | |
| Comai Kraus Alessandro | alessandro.comai@gmail.com |
| Cordova Leon Jose Fernando | cordovaleonjose@gmail.com |
| Gutierrez Velez Liliana | lgutierrez@lgconsultores.com.co |
| Hermida Palacios Carla Marcela | chermida75@hotmail.com |
| Jardim Eduardo | eduardo@tgps.com.br |
| Michael Hidalgo Alberto | amiguel@usal.es |
| Orange tree Gil David | dnargil@upo.es |
| Ortega Vasquez Xavier Esteban | xortega@uazuay.edu.ec |
| Walls Hurtado Felipe David | fparedes@hlbecuador.com |
| Pastor Herrera Luis Patricio | luis.pastor@advance.ec |
| Rivadeneira Barreiro Lucia Bernarda | lucia_rivadeneira@yahoo.ed |
| Sabja Aliss Micaela | contact@micaelasabja.com |
| Vega Solano Marcos Antonio | msolano39@utpl.edu.ec |